In this incredibly insightful conversation, Danny Kennedy, creator of Australia's pioneering "Fitness and Lifestyle" podcast, reveals how he went from elite basketball player to building one of the country's most successful podcasts with millions of downloads. Starting in 2016 when almost no one in Australia was podcasting, Danny shares the raw truth about his 9-year journey of relentless consistency and authentic storytelling. What makes Danny's approach revolutionary? While most creators chase viral moments and perfect content, Danny discovered the power of "documenting, not creating" - simply sharing his authentic journey and lessons learned. His methodology centers on value-first content creation, landing high-profile guests like 360 through simple Instagram DMs, and the compound effect of showing up weekly for nearly a decade. Danny's transformation from failed athlete dealing with constant setbacks to successful entrepreneur and creator isn't just inspiring - it's systematic. He reveals how his basketball failures actually desensitised him to rejection, making him fearless in reaching out to guests and creating content. We explore his evolution from scripted, perfectionist episodes to raw, authentic conversations that people say make him "exactly the fucking same" in person. Discover why he believes authenticity beats perfection every time, how he went from 5 listeners to millions of downloads through sheer consistency, and why treating content creation like "dollar cost averaging" in investing is the ultimate long-term strategy. Danny shares his transition from recording in underground car parks with USB mics to running monthly masterminds with high-performance entrepreneurs. We dive deep into his philosophy of "meeting people where they are" rather than where you want them to be, why he rejected advice to niche down (and became grateful he did), and how personal branding in the AI age requires radical authenticity. Danny reveals his approach to adding value, building genuine relationships, and why the magic happens when you stop trying to please everyone and start resonating with your true audience. 01:12 - How he got rapper 360 on his podcast: "I literally just reached out via Instagram" 04:23 - Why early podcasting was easier: "Most people didn't even know what a podcast was" 06:08 - The Gary Vee moment that made him start: "Why wait till tomorrow for something you can do today?" 10:53 - Detachment from instant outcomes: "Reality will catch up to who you're being, not what you're doing" 18:04 - The evolution of podcasting: From car recordings to professional studios 22:03 - How everyone has value to add: "It's an extension of the lessons I've learned" 27:23 - The Vegas episode that changed everything: Authenticity over perfection 31:25 - Why he rejected advice to niche down and stayed broad 38:11 - "Documenting, not creating" - Gary Vee's influence on content philosophy 44:02 - Meeting mentors where you are vs. where they are now 46:06 - The mastermind evolution: Hand-picking entrepreneurs for monthly growth sessions Follow Danny Kennedy: Instagram: https://www.instagram.com/djkfitness Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1 Mark's Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/