Keywords
Fresh Cut Flower Wholesalers, flower wholesaling, flowersourcing, floristry, flower trends, sustainable flowers, flower growers, flowermarket, flower quality control
Summary
In this conversation, Jo Robinson interviews Lissie, the Supply Manager for Fresh Cut Flower Wholesalers, discussing the intricacies of the flower wholesaling industry. Lissie shares insights on sourcing flowers, working with growers, quality control, market trends, and the importance of building relationships within the industry. The discussion also touches on sustainability, customer engagement, and the evolving demands of flower buyers.
Lissie emphasizes the significance of understanding pricing structures and the need for growers to communicate effectively with wholesalers to ensure a successful partnership.
Takeaways
Lissie is a qualified florist with over five years in the industry.
Fresh Cut Flowers focuses on a streamlined wholesale approach.
The company is passionate about supporting local growers.
Quality control is a shared responsibility between growers and wholesalers.
Communication with growers is essential for successful sales.
Understanding market trends helps in planning crops effectively.
Foliage and shrubs are important for flower farmers to consider.
Sustainability is a growing concern in the flower industry.
Shipping flowers does not always require a cool chain.
Building relationships is key to success in the flower market.
Titles
Blooming Business: Insights from Fresh Cut Flowers
The Art of Flower Wholesaling with Lissie
Sound bites
"We are passionate about our growers."
"You can't keep selling at a loss."
"It's all about relationships."
Chapters
00:00 Introduction to Fresh Cut Flower Wholesalers
00:58 The Journey of Fresh Cut: History and Evolution
03:21 Understanding Flower Sourcing and Popular Trends
05:22 Selling to Fresh Cut: A Grower's Guide
07:50 Quality Control and Grading in Flower Production
10:12 Essential Crops for New Growers
12:08 Long-Term Planning for Flower Farming
14:18 Commercial vs. Garden Flowers: What to Consider
17:03 Shipping and Handling of Flowers
22:08 Trade Accounts and Wholesale Operations
23:01 Sustainability in Packaging
24:53 Trends in Flower Demand
27:24 Building Relationships with Growers
29:43 Pricing and Market Dynamics
31:59 Personal Insights and Experiences
36:29 Community Engagement and Support
Fresh Cut Flower Wholesalers
Address: 26B Kerwyn Avenue, East Tamaki,Auckland, New Zealand
Phone: 09-918-5330
Website: www.wholesaleflowers.nz
Insta: @freshcutflowerwholesalers
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