What does true representation in advertising really look like, and why are so many brands still getting it wrong or avoiding it completely? In this episode, Laura Winson, CEO and Co-Founder of ZBD Talent, shares her mission to bring disabled, visibly different, trans, and non-binary talent into the spotlight.

We discuss the business case for inclusive casting, why disability is so often left out of the diversity conversation, and what it actually takes to make your advertising inclusive in the long run. Laura also shares her thoughts on the impact of AI, where brands are getting stuck, and why starting small is still a big step in the right direction.

Whether you're a producer, marketer, or creative, this episode is packed with real talk, practical tips, and plenty of inspiration to help you move from intention to action.

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