What does it take to stand out as a photographer in a content-saturated world? In this episode, Indy Sagoo, Commercial and Fashion Photographer, shares how he’s carved out his space by building a strong personal brand, leaning into storytelling, and staying open to reinvention.

We talk about how to position yourself for the kind of work you want, the balance between speed and quality in high-volume environments, and why creative direction is just as important as technical skill. Indy also shares his perspective on AI and future-proofing your creative career in a fast-changing industry.

Whether you’re a photographer, creative director, or want to learn more about the e-commerce industry, this conversation is full of thought-provoking ideas, insights, and inspiration.

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