This week we’re tackling one of the most quietly powerful, business-changing systems you can build: your email list.
If you’ve ever felt like you’re "not ready" for email marketing because you don’t have a big enough audience yet - I promise you, this episode will flip that belief completely. I’m sharing exactly how to start your list from zero, why email still matters (even in a world full of TikTok trends), and how to create a simple lead magnet that actually attracts your dream audience.
I’ll also give you a little peek into what happens after people join your list - with a gentle intro to email funnels, so you can see how this one small system can quietly serve your creative business for years to come.
And don’t worry - if you're feeling overwhelmed, we’re keeping it simple, actionable, and totally doable. This is the exact approach I would give to myself if I could rewind time and start my business all over again.
IN TODAY'S EPISODE:
- Why you don’t need a huge audience to start your email list
- The real reason email is STILL the most powerful marketing tool (yes, even in 2025)
- How to get your first or next 50 subscribers
- What to create as your first lead magnet (without overthinking it)
- Real examples of simple opt-ins that work for creative businesses
- A gentle introduction to funnels and automations (and how they can serve you later)
- The biggest mindset blocks that stop creatives from starting their list (and how to move through them)
TODAY'S TAKEAWAY:
- Your email list grows with you, it doesn’t require you to be "ready" first.
- Simple, helpful freebies convert better than fancy, complicated ones.
- Staying present in your audience’s inbox keeps you top of mind for when they’re ready to buy.
- Small lists can be incredibly profitable - it's all about trust.
WHAT'S COMING UP:
Next week we’re diving even deeper into growing your audience with simple lead magnets - I’ll be sharing my favourite ideas to attract the right people to your email list effortlessly!
📌 LINKS & RESOURCES:
👉 Subscribe to my mailing list and see exactly how I nurture my own email list: https://www.fizzandflourish.com/newsletter
👉 Interested in personalised support to build your creative business? My 1:1 Coaching Programme is open for applications right now! I’m currently taking clients at my founders rates (lowest they'll ever be)! Once spots are filled, doors will close. Apply here: https://www.fizzandflourish.com/coaching
👉 Ready to build your email list and funnels easily? I use Systeme.io for all my email marketing, automations and product funnels — it’s super affordable, simple to use, and absolutely perfect for creatives getting started. If you want to check it out (affiliate link): https://systeme.io/?sa=sa022476611242a40105b87c392701f66eb80ba1b3
💬 LET'S CONNECT:
- Instagram: https://www.instagram.com/fizzandflourish/
- Website: https://www.fizzandflourish.com/
- Join the Creative Juice Club for exclusive podcast episodes: https://www.patreon.com/c/fizzandflourish
And if you haven’t yet, don’t forget to subscribe, follow, and leave a little review if this podcast has been helpful for your business journey! 💛
