Have you ever typed something into Etsy, like ‘wall art print’ or ‘birthday card’ - only to be hit with thousands of results? Suddenly, your brilliant product idea feels tiny compared to the sea of other shops already out there. It’s easy to think, “What’s the point? It’s already been done.”
But being small doesn’t mean being invisible. And a saturated market doesn’t mean you can’t grow. In fact, it often means the opposite. It shows that there’s demand, that people are buying, and that there’s absolutely space for you to carve out your corner.
In this episode, I’m sharing how to reframe oversaturation and what it really means for you as a small creative business owner. Plus, I’ll walk you through the tools and mindset shifts that will help you find (and keep) your slice of the pie.
What We Cover in This Episode:
- Why oversaturation is a myth (and why competition is actually a sign of demand).
- How to make you the niche by leaning into your story, style, and values.
- Why competing on price is a dead end, and how to compete on connection instead.
- What to do if you’re not planning to drive your own traffic (and want to rely on Etsy SEO).
- How to use eRank to spot opportunities, avoid dead-end keywords, and make informed product decisions.
- Practical steps to stand out in a crowded market, from defining brand values to developing a signature style.
- What it means to “future-proof” your creative business so it can grow sustainably for years to come.
Today’s Takeaway:
- A saturated market = proof of demand, not a dead end.
- You don’t need to compete with everyone, you just need to carve out your little corner.
- Lean into your uniqueness: your story, your style, your values.
- Strong photos + optimised listings = your edge on Etsy (and beyond).
- Use research tools to move from guessing to knowing what people actually want.
- Take one small step today - check a keyword, refresh a photo, or note down your brand values. Tiny shifts build momentum!
📌 Links and Resources:
(anything marked with * is an affiliate link)
