This week on Floor 9, host Tom Trudeau is joined by Lab members Chelsea Freitas and Ryan Miller for a dive deep into the evolving role of creators in the media ecosystem. From parasocial dynamics to AI's impact on content creation, the trio explores how influencer strategies are maturing—shifting from short-term content sprints to long-term brand partnerships.

With insights on niche creators, multi-platform storytelling, and creators as storefronts, plus examples ranging from Nike’s tiered creator playbook to MrBeast’s media franchise, the team discusses what it takes for creators and brands to build trust, convert audiences, and stay nimble in a fragmented digital landscape. This episode is a must-listen for anyone tracking the future of influencer marketing and creator-led brand collaboration.

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