Welcome back to Floor 9! This week, host Ryan Miller is joined by Chelsea Freitas, the Lab’s strategy maven, and Tom Trudeau, our partnerships maverick, to chat about a shared passion topic — sports! Specifically, how the shifting sports audiences and viewer behaviors have impacted sports as a media business, the movement of women’s sports and the brand opportunities it brings, and the rise of next-gen alternative sports such as pickleball and drone racing. Together, they take a deep dive into the evolving landscape of sports media, and how brands can best reach sports fans.

Some key segments of this episode, with corresponding timestamps, include:

• The impact of changing sports audiences and behaviors – 9:12
• Sports media entering the streaming era and its implications – 12:34
• Women’s sports gaining momentum and brand opportunities – 21:19
• The rise of next-gen alternative sports and their advantages – 27:10
• Capturing value beyond game day via cross-media companion content - 30:28

For more insights into this topic, you can also read the companion post on our Medium blog here.

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!

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