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Floor 9
IPG Media Lab
178 episodes
5 days ago
Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

Hosted on Acast. See acast.com/privacy for more information.

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Technology
Society & Culture
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All content for Floor 9 is the property of IPG Media Lab and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Technology
Society & Culture
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Episode 165: 2024 Year-End Trend Recap
Floor 9
38 minutes 24 seconds
11 months ago
Episode 165: 2024 Year-End Trend Recap

Closing out this remarkable year of innovations, the entire Lab team came together for our annual recap of the biggest trends that defined the tech and media landscape in 2024, and look ahead to see what 2025 may bring. Together, the team discussed:

  • The maturing deployment of AI and the long-term prospect of the AI hype
  • The future of search and the impact that AI-driven challengers could have on Google’s dominance 
  • The shifting landscape of social media—more media, less “social”—and how creators navigate evolving platforms and parasocial dynamics. 
  • The major developments in mixed reality, esp. in hardware, and how its user cases might evolve 
  • The streaming landscape in the post-streaming wars era, doubling down on live sports and battling subscription fatigue


Join us for this year-end roundup as we celebrate our team, our guests, and you—our listeners—and head into 2025 with fresh insights and excitement.


If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!



Hosted on Acast. See acast.com/privacy for more information.

Floor 9
Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

Hosted on Acast. See acast.com/privacy for more information.