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Floor 9
IPG Media Lab
178 episodes
5 days ago
Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

Hosted on Acast. See acast.com/privacy for more information.

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All content for Floor 9 is the property of IPG Media Lab and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Technology
Society & Culture
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Episode 163: The Early Days of MR Headsets
Floor 9
34 minutes 3 seconds
1 year ago
Episode 163: The Early Days of MR Headsets

Welcome back to Floor 9! This month, we welcome long-time host and director of partnerships, Ryan, back from his paternity leave to chat with Adam, the managing director of the Lab, to round up all the recent news around mixed reality headsets. 


From the Orion AR glasses prototype that Mark Zuckerberg showcased earlier this month, or Meta’s Ai-infused Ray-Ban smart glasses, to the developer-oriented Snap Spectacles, as well as the headset that kicked off this wave of spatial computing hardware, Apple’s Vision Pro, we covered them all! In addition, Adam and Ryan also analyzed the current competitive landscape among the tech companies trying to crack the MR hardware market and prognosticated how things might shake out over the next five to ten years. Listen now to hear our take on this potentially revolutionary emerging category. 


If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!



Hosted on Acast. See acast.com/privacy for more information.

Floor 9
Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

Hosted on Acast. See acast.com/privacy for more information.