Sara M. Watson is a writer and technology critic. She writes and speaks about emerging issues in the intersection of technology, culture and society, and she advocates for a constructive approach to technology criticism that not only critiques, but also offers alternatives. In this Fika break, we spoke to Sara about the the current state of technology coverage and criticism, why it matters now more than ever and why tech critiques often carry negative connotations when other types of culture criticism (books, TV, etc.) don’t. We also discuss micro-targeting, self-determination and agency, and how we move the tech critical enterprise forward.