Traditional B2B marketing often focuses on generating leads, but most of them never turn into revenue. So what’s the fix? In this episode, I sit down with Vladimir Blagojević, co-founder of FullFunnel.io, to uncover how Account-Based Marketing (ABM) helps companies cut through the noise and close high-value deals. We break down why most marketing leads fail, how ABM changes the game, and when it’s the most effective strategy. Vladimir shares real-world case studies of ABM in action, the key s...