In this episode, I’m joined by John James—a global commercial strategist and founder of Hybrency. John’s helped companies across 50+ sectors grow smarter by fixing the overlooked fundamentals of commercial strategy. In this episode, we unpack what commercial strategy really means, why so many teams get it wrong, and how independent advisors like John are reshaping the future of consulting. John, welcome to the show!
All content for Fixing the Game Podcast by Luke is the property of Luke Szkudlarek and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, I’m joined by John James—a global commercial strategist and founder of Hybrency. John’s helped companies across 50+ sectors grow smarter by fixing the overlooked fundamentals of commercial strategy. In this episode, we unpack what commercial strategy really means, why so many teams get it wrong, and how independent advisors like John are reshaping the future of consulting. John, welcome to the show!
#26 The Data Driven Agency Advantage: How Specialisation, Revenue Tactics, and Future Trends Are Fuelling Success with Nick Petroski, Agency Researcher
Fixing the Game Podcast by Luke
26 minutes
12 months ago
#26 The Data Driven Agency Advantage: How Specialisation, Revenue Tactics, and Future Trends Are Fuelling Success with Nick Petroski, Agency Researcher
In this episode, Nick Petroski, founder of Promethean Research, uncovers the game-changing effects of specialisation on agency growth and profitability. Discover why agencies that zero in on a specific industry or service mix are seeing client lifetime value soar, with specialised agencies achieving growth rates 40% above the industry average. Nick also reveals the revenue-generation tactics that proved effective even in the turbulent 2023 market, spotlighting partnerships as a powerful drive...
Fixing the Game Podcast by Luke
In this episode, I’m joined by John James—a global commercial strategist and founder of Hybrency. John’s helped companies across 50+ sectors grow smarter by fixing the overlooked fundamentals of commercial strategy. In this episode, we unpack what commercial strategy really means, why so many teams get it wrong, and how independent advisors like John are reshaping the future of consulting. John, welcome to the show!
