In this episode, I’m joined by John James—a global commercial strategist and founder of Hybrency. John’s helped companies across 50+ sectors grow smarter by fixing the overlooked fundamentals of commercial strategy. In this episode, we unpack what commercial strategy really means, why so many teams get it wrong, and how independent advisors like John are reshaping the future of consulting. John, welcome to the show!
All content for Fixing the Game Podcast by Luke is the property of Luke Szkudlarek and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, I’m joined by John James—a global commercial strategist and founder of Hybrency. John’s helped companies across 50+ sectors grow smarter by fixing the overlooked fundamentals of commercial strategy. In this episode, we unpack what commercial strategy really means, why so many teams get it wrong, and how independent advisors like John are reshaping the future of consulting. John, welcome to the show!
#24 Exposing the Hidden Truth & Ad Fraud in Programmatic Advertising: Claire Atkin on Google's Manipulative Strategies
Fixing the Game Podcast by Luke
28 minutes
1 year ago
#24 Exposing the Hidden Truth & Ad Fraud in Programmatic Advertising: Claire Atkin on Google's Manipulative Strategies
In this episode, Claire Atkin, CEO of Check My Ads Institute, unpacks the critical issues plaguing the world of programmatic advertising. She delves into how advertisers are losing control of where their ads go, the hidden costs within the ad tech supply chain, and the unchecked power of Google’s monopoly in the digital advertising landscape. Claire also highlights the urgent need for transparency, the role of ad fraud in organised crime, and how these issues impact the media industry. Join u...
Fixing the Game Podcast by Luke
In this episode, I’m joined by John James—a global commercial strategist and founder of Hybrency. John’s helped companies across 50+ sectors grow smarter by fixing the overlooked fundamentals of commercial strategy. In this episode, we unpack what commercial strategy really means, why so many teams get it wrong, and how independent advisors like John are reshaping the future of consulting. John, welcome to the show!
