In this dynamic episode of the Five Star Company Culture Podcast, host Josh Cunningham is joined by Drake Nightenhelser, a trailblazer in the realm of company culture enhancement. Drake narrates his transformative journey, highlighting his significant contributions to a vehicle wrap company's sales department and his evolution into founding his own successful business. The episode centers on the pivotal role of a robust company culture in not only attracting exceptional talent but also in fostering an environment conducive to outstanding customer experiences and business growth. Drake imparts his valuable insights on the strategic selection of clients and the alignment of business practices with core values, crucial for cultivating a five-star company culture. Additionally, he discusses his current projects, including the "Profit Collective" program and his book "Seven Steps to Attracting Great Clients," both aimed at guiding businesses towards cultural excellence. This episode is an essential listen for leaders and entrepreneurs dedicated to elevating their company culture, driving their business forward, and setting a new benchmark in organizational success. Join us for an insightful exploration into how a five-star company culture can be the cornerstone of business triumph and personal fulfillment.