The average product has five innovation lifecycles to 2050. We discuss the intersection between society, business, environment, and technology and how to negotiate the path to sustainable products.
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The average product has five innovation lifecycles to 2050. We discuss the intersection between society, business, environment, and technology and how to negotiate the path to sustainable products.
Episode 5: California’s SB 253 and why product managers need to care about corporate GHG reporting
Five Lifes to Fifty
21 minutes 32 seconds
1 year ago
Episode 5: California’s SB 253 and why product managers need to care about corporate GHG reporting
Episode Notes
In October 2023 California’s Climate Corporate Data Accountability Act (SB 253), which directs the State Air Resources Board to develop regulations requiring corporations that do business in California, with annual revenues over $1 billion, to publicly disclose their GHG emissions, was signed into law.
In this episode, we discuss what this legislation means for product managers and individual products. Are we going to start to see product-level impacts become enterprise-level reporting? And what steps can product managers take to align product-level impacts and reporting to corporate goals?
Listen to find out more.
In This Episode
In a moment we're going to look at California's new Climate Corporate Data Accountability Act which includes scope 3 greenhouse gas reporting starting in 2027. But first, I want to explore the difference between corporate level reporting and the environmental impact reduction and reporting that happens at the product level. [00:05]
Neil: A good frame to do this is the what, the who and the why. And if you look at how companies take raw materials, create products and sell it, there's many standards and different aspects you need to report on that are covered by the Sustainable Development Goals. You have standards like the GRI and SASB and so on that are out there that help create the construct on how to report on the operations of business. [00:51]
To understand who's the audience for these kinds of reports, it is typically governments where you're reporting into a kind of platform when it's regulated. Investors that look at these reports when you're looking at investor reports or sustainability reports and NGOs take particular interest in too. Customers, indirectly, through the brand that you create and how you position yourself as a company in terms of being sustainable. [01:25]
The reason why companies do this is it provides a platform to operate. Sometimes - it is around regulations - if you did not report you would not be able to operate in that particular jurisdiction. It’s a way to control how businesses operate in a jurisdiction. [02:05]
On the product side of things though, it becomes very direct. If you look at what a company is, it is about making products and making them better than competition and selling them for a price that customers will buy. And in this case a product level declaration from a sustainability perspective addresses that product and how it can be positioned against competition in a better way. [02:25]
If you're looking at who's the customer, there isn't any regulation to date that covers product regulations. I think there are some. When you're looking at the digital product passport in Europe, the recycle content in packaging in several places in the US. But there's nothing broad that operates at the scale that you typically see corporate reporting standards and regulations. They are very dedicated to customers. They're creating a differentiation against competition so that customers choose your product as opposed to others. Therefore reporting in terms of EPDs or lifecycle assessments or ecolabels are a key differentiator there. [02:46]
I think it is important to keep in mind that for the vast part, product managers have never had to worry about corporate level reporting because this is something that sustainability teams and investor relations teams take care of. Whereas a product manager needs to care about product level reporting, because typically this comes out of their budgets and their accountability. [03:34]
Jim, do you have anythin...
Five Lifes to Fifty
The average product has five innovation lifecycles to 2050. We discuss the intersection between society, business, environment, and technology and how to negotiate the path to sustainable products.