Where sport, business, leadership, and elite performance collide. Hosted by Justin M. Fitzpatrick, former Irish international rugby player turned business leader, and Liam Mooney, ex-professional athlete and multi-venture entrepreneur with businesses across Dubai, London, Monaco, and Guernsey, The Business End dives deep into what it really takes to lead under pressure. Each episode features candid conversations with elite performers from the worlds of sport and business. We explore the untold stories behind high performance, from transition and reinvention to resilience, identity, and the m