On this episode of Fitness Franchise Business Secrets, Forrest Walden, founder, and CEO of Iron Tribe Fitness, and Karen Broadwater, president of Iron Tribe Fitness, discuss the importance of vision, core values, and brand mission statements in creating a thriving fitness business.

They share how having a clear purpose and core values helps attract the right talent, build a strong culture, and achieve scalability. The episode highlights the significance of integrating core values into daily conversations, onboarding processes, and team meetings to ensure alignment and consistency. By living out their purpose and values, Iron Tribe Fitness fosters a loyal and passionate team dedicated to changing lives.