In this forward-looking episode of Fitness Business Insights with Matt Robinson, I explore where the fitness industry is heading next — and how you can position yourself to thrive as it evolves. Using current UK and global data, I unpack the key economic, social, and behavioural shifts that will shape the industry from 2026 onward. You’ll learn why the fitness sector is growing despite economic uncertainty, what rising competition means for you, and how to adapt your business to meet the ch...
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In this forward-looking episode of Fitness Business Insights with Matt Robinson, I explore where the fitness industry is heading next — and how you can position yourself to thrive as it evolves. Using current UK and global data, I unpack the key economic, social, and behavioural shifts that will shape the industry from 2026 onward. You’ll learn why the fitness sector is growing despite economic uncertainty, what rising competition means for you, and how to adapt your business to meet the ch...
The 7/11/4 Framework for Getting In-Person & Online Clients
Fitness Business Insights with Matt Robinson
47 minutes
3 months ago
The 7/11/4 Framework for Getting In-Person & Online Clients
If you’re posting on social media regularly but still struggling to turn followers into paying clients, this episode will shift your entire approach. In this episode of Fitness Insights, Matt Robinson breaks down the real purpose behind your social media content and introduces the 7/11/4 framework—a simple but powerful model that explains how trust is actually built online. You’ll learn: Why valuable content isn’t always enoughWhat your audience needs to see, hear, and feel before they buyH...
Fitness Business Insights with Matt Robinson
In this forward-looking episode of Fitness Business Insights with Matt Robinson, I explore where the fitness industry is heading next — and how you can position yourself to thrive as it evolves. Using current UK and global data, I unpack the key economic, social, and behavioural shifts that will shape the industry from 2026 onward. You’ll learn why the fitness sector is growing despite economic uncertainty, what rising competition means for you, and how to adapt your business to meet the ch...
