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Fitness Business Copywriting
Mitch Rothbardt
19 episodes
2 months ago
Yeah, I know. Sales are kind of a pain in the ass..but...you can't have a business without them! How'd you like to know how to make them as easy as making a PB&J sandwich? It's called authenticity. Being authentic in your marketing lets your prospects know you, what you do, and how you do it even BEFORE they step in your door, and that makes selling as comfortable as a conversation with a friend on your porch on a summer night. Our guest Nikki Trailor tells you how she puts her c...
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Marketing
Business
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All content for Fitness Business Copywriting is the property of Mitch Rothbardt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Yeah, I know. Sales are kind of a pain in the ass..but...you can't have a business without them! How'd you like to know how to make them as easy as making a PB&J sandwich? It's called authenticity. Being authentic in your marketing lets your prospects know you, what you do, and how you do it even BEFORE they step in your door, and that makes selling as comfortable as a conversation with a friend on your porch on a summer night. Our guest Nikki Trailor tells you how she puts her c...
Show more...
Marketing
Business
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/11/d6/90/11d690b5-e531-9a73-e8a0-2083fb3f5e73/mza_1126549051660054380.jpg/600x600bb.jpg
Episode 2: Features vs. Benefits
Fitness Business Copywriting
6 minutes
3 years ago
Episode 2: Features vs. Benefits
In this episode, you'll learn why understanding the difference between features and benefits is so important for writing anything that will impact your prospects. This can be confusing for those of us who live and breathe everything about our business. We understand what we offer, but it can be hard to translate that into something that will drive engagement with our ideal clients. For more information and to download the special Ideal Client Tool, go to MitchRothbardt.com.&nbs...
Fitness Business Copywriting
Yeah, I know. Sales are kind of a pain in the ass..but...you can't have a business without them! How'd you like to know how to make them as easy as making a PB&J sandwich? It's called authenticity. Being authentic in your marketing lets your prospects know you, what you do, and how you do it even BEFORE they step in your door, and that makes selling as comfortable as a conversation with a friend on your porch on a summer night. Our guest Nikki Trailor tells you how she puts her c...