This episode of FitCommit explores Chapter 1 of Robert Cialdini’s Influence, called Weapons of Influence, and connects it directly to fitness. Whether you’re a trainer or just working on your own goals, you’ll learn science-backed strategies for motivation, habit building, and making real progress.
What’s inside:
How automatic habits shape fitness outcomes
Using pricing and value psychology to boost commitment
The "because" effect and why giving reasons matters
Anchoring and contrast techniques for sales and motivation
Simple ways to build routines that last
Timestamps:
00:00 - Compliance and why it matters in fitness
03:02 - Pricing and perceived value
05:33 - The power of "because" in coaching and self-motivation
13:07 - Why programs fail and how to fix it
16:11 - Starting small and habit stacking
23:16 - Pushing past quitting points
26:59 - Using contrast and anchoring
32:47 - Applying these tools in real life
36:34 - Takeaways for trainers and fitness fans
FitCommit is bringing the latest in psychology to fitness, making it practical for trainers, coaches, and anyone looking to make lasting changes.
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