If you’ve ever struggled to find a pair of jeans that truly fits and functions when you’re riding, you’re going to love this episode. We sat down with Whitney Lloyd, founder of MarkWest Denim, to talk about the jeans she couldn’t find — so she made them herself. After years in the saddle and just as many years frustrated with the options on the market, Whitney set out to design the perfect pair of riding jeans for women. No fashion background — just horse sense, grit, and an eye for detail. The result? Eight rounds of saddle-tested prototypes and performance features made with real cowgirls in mind.  From a hidden, secure phone pocket to the flattering fit that still works after a full day of showing, Whitney is solving the problems no one else was. www.markwestdenim.com