E090 - $80M CEO: Adderall Addiction, Fitness Industry & Entrepreneurship

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First Things THRST

Mike Thurston

101 episodes

6 days ago

‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.

Entrepreneurship

Business

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All content for First Things THRST is the property of Mike Thurston and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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E090 - $80M CEO: Adderall Addiction, Fitness Industry & Entrepreneurship | Christian Guzman

First Things THRST

1 hour 27 minutes 34 seconds

1 month ago

E090 - $80M CEO: Adderall Addiction, Fitness Industry & Entrepreneurship | Christian Guzman

Christian Guzman, founder of Alphalete and creator of Alphaland, joins the show to break down the real highs and brutal lows of building a multimillion-dollar brand from scratch. It’s tempting to assume overnight success when you see big launches and flashy gyms—but Christian walks us through the failed gyms, manufacturing mistakes, and sleepless decisions that built the empire. From ordering $2.5M in inventory without a finance team to managing influencer trends, middlemen, and changing buyer habits, he shares what it truly takes to scale.

00:00 Welcome to Alphaland
02:23 From first YouTube video to fitness icon
04:05 Choosing entrepreneurship over college
05:18 The humble beginnings of gym ownership
09:22 Pivoting to digital and apparel
10:45 Alphalete's birth and early growing pains
15:38 Building community through content
20:47 The costly lessons of scaling too fast
28:16 Learning the women's apparel market
33:49 How women became Alphalete's core business
36:46 Mastering production relationships
41:38 Nearly losing it all: financial turning points
45:46 Building a proper finance foundation
50:02 Adapting to evolving marketing landscapes
53:52 Reimagining the Alphalete brand
55:40 Thoughts on selling vs. building legacy
57:19 The 3D Energy drink adventure
1:02:28 Fighting to reclaim a stolen brand
1:05:53 Rebuilding 3D from the ground up
1:11:16 Managing multiple ventures and life
1:15:37 Confronting addiction and burnout
1:19:48 How Alphaland transformed a community
1:22:55 Vision for the brands' future

» Escape the 9-5 & build your dream life
https://www.digitalplaybook.net/

» Transform your physique
https://www.thrstapp.com/

» My clothing brand, THRST
https://thrstofficial.com

» Custom Bioniq supplements
https://www.bioniq.com/mikethurston
40% off your first month of Bioniq GO
20% off your first month of Bioniq PRO

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» Follow Christian
Instagram: https://www.instagram.com/christianguzmanfitness
Website: https://alphaleteathletics.com