‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.
‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.
Fashion, grooming, and self-improvement are often treated as separate lanes—but Alex Costa has built a global brand by blending all three into one simple message: confidence is built, not bought. From posting gaming videos in Brazil to becoming one of the most influential voices in men’s lifestyle content, Alex’s journey is a masterclass in reinvention.In this episode, Alex breaks down how he transitioned from corporate life at Google to full-time content creation, why men’s fashion in the US still has room to grow, and how simple grooming tips can radically shift how you carry yourself. He also opens up about hair loss, facial structure, and the small changes men can make to look and feel more confident without chasing perfection. If you’ve ever felt overwhelmed by men’s style or self-care, this conversation will give you the tools to simplify, sharpen, and show up better.00:00 Alex’s move from Brazil and starting out in LA 02:42 From gaming to lifestyle: YouTube evolution 06:00 Leaving Google to pursue content full-time 10:13 Early wins and using corporate skills on YouTube 12:02 Hair loss journey and treatments explored 16:11 Future of hair care and facial hair trends 25:34 Picking the right barber and grooming habits 28:10 Health checkups, diet, and sleep routine 36:00 Personal style and struggles with fit 41:28 Staying motivated to dress well 47:32 Favourite brands and fashion trends 53:40 Dressing for occasions and travel looks 56:02 Colour matching and tanning tips 1:02:45 Skincare and tattoo care for men 1:08:18 Managing different hair types 1:10:51 Forte Series and expanding to retail 1:15:18 Fragrances, future plans, and product ideas 1:23:51 Content's role in brand building 1:30:59 Staying creative without burning out» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Alex«YouTube: https://www.youtube.com/channel/UCZyCposXwcyopaACep44maQInstagram: https://www.instagram.com/alexcosta/?hl=enMen's Image Lab: https://www.skool.com/mens-image-lab/about
