In Episode 03 of First Principle Thinking, I sit down with Paul Louis Kiesow, founder and CEO of HYTRA, to talk about how he turned a vision for sustainable hydrogen logistics into a global company backed by €10 million in funding from Qatar.

We explore his journey from idea to execution, how he met his co-founder, the challenges of building in deep tech, and what he learned along the way. Paul shares real stories about the early struggles, pivotal moments, and what it takes to scale a company working at the frontier of hydrogen transport.

In this episode:

• The founding story of HYTRA and its global mission

• How Paul met his co-founder and built the founding team

• Lessons from early setbacks, funding rounds, and scaling internationally

• What €10M from Qatar means for HYTRA’s next steps

• Insights for founders building in hard tech and clean energy

Paul was recently featured in Forbes for his work with HYTRA and his perspective on the future of hydrogen.

🎧 Watch now and subscribe for more deep conversations about startups, technology, and thinking from first principles.