First-Party Pod is your front-row seat to the biggest shifts in advertising, from CDPs and measurement to AI, ad fraud, and monetization strategies that actually work. Hosted by Gloria Steiner (Gigi) and Rio Longacre (Slalom), we break down what's happening, what's next, and what's just noise. No fluff, no endless buzzwords—just real insights, good conversation, and maybe a hot take or two.
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First-Party Pod is your front-row seat to the biggest shifts in advertising, from CDPs and measurement to AI, ad fraud, and monetization strategies that actually work. Hosted by Gloria Steiner (Gigi) and Rio Longacre (Slalom), we break down what's happening, what's next, and what's just noise. No fluff, no endless buzzwords—just real insights, good conversation, and maybe a hot take or two.
The true meaning of incrementality and the rise of AI in MMMs
First-Party Pod
47 minutes 34 seconds
8 months ago
The true meaning of incrementality and the rise of AI in MMMs
First-Party Pod
First-Party Pod is your front-row seat to the biggest shifts in advertising, from CDPs and measurement to AI, ad fraud, and monetization strategies that actually work. Hosted by Gloria Steiner (Gigi) and Rio Longacre (Slalom), we break down what's happening, what's next, and what's just noise. No fluff, no endless buzzwords—just real insights, good conversation, and maybe a hot take or two.
