Coming up with a cool concept for a creative project is one thing — getting people to notice it is a different struggle entirely. There’s a lot to consider, from your social media presence, advertising budget, and cross-promotion, to attending events and festivals in person to do some good old-fashioned glad-handing.

On this episode of First Frame, hosts Cameron Zinger and Jennifer Park sit down with two Canadian creators and influencers who have a total of more than 1.5 million followers between them; actor, producer, model, and TV Host Zara Durrani; and actor and content creator Mae Belen. Together, they explore time-tested strategies for getting as many eyes and ears on your work as possible, and flag some common mistakes that emerging creators often run into when trying to market their projects. They also discuss the difference between an engaged audience and a passive one, and share tactics for managing the grind that can come with self-promotion and audience growth.