First Act shares the origin tales and inspirational stories of Australia’s most innovative business owners and personalities. Hosted by Kochie’s Business Builders’ editors Cec Busby and Adam Bub, these frank conversations deliver a deep dive into the genesis of success. Cec, Adam and their guests unpack the motivations that fired up their journeys and explore the road travelled to reach their goals.
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First Act shares the origin tales and inspirational stories of Australia’s most innovative business owners and personalities. Hosted by Kochie’s Business Builders’ editors Cec Busby and Adam Bub, these frank conversations deliver a deep dive into the genesis of success. Cec, Adam and their guests unpack the motivations that fired up their journeys and explore the road travelled to reach their goals.
Secrets of a serial entrepreneur: How Scratch’s Mike Halligan became a dog food mogul
First Act
43 minutes
2 years ago
Secrets of a serial entrepreneur: How Scratch’s Mike Halligan became a dog food mogul
Melbourne entrepreneur Mike Halligan is a bit of an overachiever. He’s mastered the worlds of eCommerce, marketing, blogging, apps and subscription services – all driven by his desire to find solutions to consumer problems and build brands accordingly.
Some of his pet projects have taken off, others haven’t. Right now, he’s the co-founder of a howling multi-million dollar success: Scratch, Australia’s fastest-growing direct-to-consumer dog food company. On this episode of First Act, Mike speaks honestly about the lessons he’s learned that any startup founder or budding entrepreneur will lean in to hear.
Episode notes
In this episode, Mike shares:
2:58 – Growing up in an entrepreneurial family
5:31 – Lessons learned from launching a business as a teen
9:30 – The benefits of studying entrepreneurship
11:10 – Building a successful marketing firm at age 19 – Engage Marketing
15:25 – Jumping on the early blog designing bandwagon – The Blog Designers
18:50 – Evolution into eCommerce and building online stores – Online Store Guys
21:55 – The power of eCommerce to scale a business
24:30 – Launching one of the first health tech apps – BodyWise
30:05 – Advice for people wanting to launch an app today
33:05 – The birth of Scratch subscription pet food service
36:45 – The benefits of a subscription model for business efficiency
44:20 – Reigniting the spark for business after failure
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First Act
First Act shares the origin tales and inspirational stories of Australia’s most innovative business owners and personalities. Hosted by Kochie’s Business Builders’ editors Cec Busby and Adam Bub, these frank conversations deliver a deep dive into the genesis of success. Cec, Adam and their guests unpack the motivations that fired up their journeys and explore the road travelled to reach their goals.
