First Act shares the origin tales and inspirational stories of Australia’s most innovative business owners and personalities. Hosted by Kochie’s Business Builders’ editors Cec Busby and Adam Bub, these frank conversations deliver a deep dive into the genesis of success. Cec, Adam and their guests unpack the motivations that fired up their journeys and explore the road travelled to reach their goals.
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First Act shares the origin tales and inspirational stories of Australia’s most innovative business owners and personalities. Hosted by Kochie’s Business Builders’ editors Cec Busby and Adam Bub, these frank conversations deliver a deep dive into the genesis of success. Cec, Adam and their guests unpack the motivations that fired up their journeys and explore the road travelled to reach their goals.
New brew: How Heaps Normal’s Andy Miller made non-alcoholic beer heaps cool
First Act
37 minutes
1 year ago
New brew: How Heaps Normal’s Andy Miller made non-alcoholic beer heaps cool
Is Heaps Normal heaps normal yet? That’s a question we posed to Andy Miller, the beer-branding wunderkind who co-founded the fast-growing, Sydney-based non-alcoholic beer brand.
While it’s a staple in pubs, bottle-Os and supermarkets now, it’s easy to forget that Heaps Normal only brewed into existence during the first COVID lockdown in 2020. As the CEO and co-founder, Andy brought the marketing nous needed to successfully launch a challenger brand, previously managing marketing at craft beer company Young Henrys.
Together with a brewer and pro surfer, Andy created a booze-free brand that even full-strength beer drinkers don’t hate. It turns out there's a few secrets to that success - and challenges as well. Andy Miller cracks opens a can and gives us a heaps awesome insight on First Act.
You can find out more about Heaps Normal here: https://heapsnormal.com/
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First Act
First Act shares the origin tales and inspirational stories of Australia’s most innovative business owners and personalities. Hosted by Kochie’s Business Builders’ editors Cec Busby and Adam Bub, these frank conversations deliver a deep dive into the genesis of success. Cec, Adam and their guests unpack the motivations that fired up their journeys and explore the road travelled to reach their goals.
