What happens when you sell your company, then buy it back to take it private again? We sit down with John Roman, CEO of Battle Brands, to unpack the bold moves behind Battle Box’s rise—from a Facebook-fueled launch to an eight-figure portfolio, a high-profile acquisition, and a decisive buyback that reset the roadmap on his terms. John walks us through the early grind, the moment he left a comfortable corporate path, and the hard choices that unlocked growth: firing a non-performing partner,...
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What happens when you sell your company, then buy it back to take it private again? We sit down with John Roman, CEO of Battle Brands, to unpack the bold moves behind Battle Box’s rise—from a Facebook-fueled launch to an eight-figure portfolio, a high-profile acquisition, and a decisive buyback that reset the roadmap on his terms. John walks us through the early grind, the moment he left a comfortable corporate path, and the hard choices that unlocked growth: firing a non-performing partner,...
Redefining SEO as a Revenue Engine with Dale Bertrand
Firing The Man
49 minutes
1 month ago
Redefining SEO as a Revenue Engine with Dale Bertrand
What if everything you know about SEO is becoming obsolete? Dale Bertrand, founder of Fire and Spark, brings a refreshingly technical yet human-centered perspective to digital growth strategy—a perspective forged through his journey from building government supercomputers to revolutionizing how businesses approach organic traffic. "Rankings and traffic that don't convert are worthless," Dale asserts, challenging the vanity metrics that have dominated digital marketing for years. His "SEO for...
Firing The Man
What happens when you sell your company, then buy it back to take it private again? We sit down with John Roman, CEO of Battle Brands, to unpack the bold moves behind Battle Box’s rise—from a Facebook-fueled launch to an eight-figure portfolio, a high-profile acquisition, and a decisive buyback that reset the roadmap on his terms. John walks us through the early grind, the moment he left a comfortable corporate path, and the hard choices that unlocked growth: firing a non-performing partner,...
