Developing a vertical market FileMaker solution is something that many developers have wanted to do but few do it because they don't have the depth of knowledge as to how to go about it. In this fascinating conversation Michael Rocharde & Marc Larochelle, both of whom have developed successful vertical market solutions, talk with John Mark Osborne about all the different things that have to be taken into account. Using case studies we disect the different methods of deployment, how you find a niche market to develop for, the importance of strategic partnerships, protecting your solution and much, much more. At the end of it you will know, without a shadow of a doubt, whether you want to enter this potential very lucrative but inherently risky arena. Buckle up.