Welcome to the fourth episode of "Fintech Quotient," featuring our "Spotlight" series. In this episode, we sit down with Nishchay, the founder and CEO of Tap Invest.
Nishchay shares his journey from starting with alternative investments to focusing on fixed income products, democratizing access to these investment opportunities for retail India. Here's what we discuss:
- Difference Between Alternative and Fixed Income Investments: A detailed explanation of what constitutes alternative investments and fixed income products, and why the company shifted its focus.
- Market Size and Opportunity: Discussion on the enormous market potential in India, comparing SIP and FD accounts and their penetration levels.
- Target Customer Profile: Insights into their ideal customer - starting with affluent customers and expanding to those exposed to stock markets.
- Influence of Social Circles on Investment Decisions: The importance of influencers and word-of-mouth in gaining customer trust and interest in new investment products.
- Supply Side Operations: How Tap Invest sources bonds and evaluates companies for asset leasing and invoice discounting, including their rigorous risk evaluation process.
- Platform Features: Overview of the investment options available on the platform, including ticket sizes and maturity terms, and how they support investors with a concierge service for better decision-making.
Tune in to hear about Nishchay's entrepreneurial journey, the evolution of Tap Invest, and the innovative ways they are transforming the fixed income investment landscape in India.
