FinTech Germany, powered by Startuprad.io™, is Europe’s definitive podcast on financial innovation and venture capital in the DACH region. Hosted by Joe Menninger, the show reveals how startups, banks, and investors collaborate to reshape finance for a digital, sustainable future.
From Frankfurt to Zurich and Vienna, FinTech Germany examines the pioneers building Europe’s next-generation financial infrastructure — covering everything from open banking, embedded finance, and regtech to digital assets, green finance, and AI-driven compliance. Each episode translates complex financial-tech topics into clear insights for founders, investors, and corporate innovators.
Whether you work in venture capital, financial services, or fintech policy, you’ll gain first-hand perspectives on how Europe’s financial ecosystem evolves amid regulatory change and technological disruption. We feature leading fintech CEOs, VC partners, bank executives, and regulators who discuss what it takes to scale responsibly while innovating within Europe’s financial frameworks.
The podcast unpacks key themes including:
• Fintech funding trends and VC activity across Germany and Europe
• Open banking and payment innovation (API economy)
• Digital assets, tokenization, and MiCA regulation
• AI in finance — risk management and credit analytics
• Sustainable finance and green investments
• RegTech, compliance automation, and cybersecurity
Our mission is to connect financial technology with entrepreneurship, bridging startup agility and institutional expertise. Each conversation provides context on how venture capital, policy, and innovation intersect to shape the continent’s fintech landscape.
FinTech Germany is part of the Startuprad.io™ Network, which includes Blockchain Germany, Deep Tech Germany, Security Startups Germany, and German Startup News. Collectively, the network reaches over one million annual streams and ranks among the global top 0.5 % of podcasts, trusted by founders, VCs, and corporate leaders across Europe and beyond.
🔹 Topics we explore: fintech startups, digital banking, venture capital, payment innovation, embedded finance, regulation, green finance, DeFi, and Europe’s financial ecosystem.
🔍 Explore more from the Startuprad.io Network:
• Blockchain Germany Podcast
• Deep Tech Germany Podcast
• European Startup Pulse
• Security Startups Germany
• Female Entrepreneurship Podcast
💌 Subscribe for insider updates: https://startupradio.substack.com/
🌐 Discover all links & platforms: https://linktr.ee/startupradio
📰 Read our blog & show notes: https://www.startuprad.io/blog/
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
FinTech Germany, powered by Startuprad.io™, is Europe’s definitive podcast on financial innovation and venture capital in the DACH region. Hosted by Joe Menninger, the show reveals how startups, banks, and investors collaborate to reshape finance for a digital, sustainable future.
From Frankfurt to Zurich and Vienna, FinTech Germany examines the pioneers building Europe’s next-generation financial infrastructure — covering everything from open banking, embedded finance, and regtech to digital assets, green finance, and AI-driven compliance. Each episode translates complex financial-tech topics into clear insights for founders, investors, and corporate innovators.
Whether you work in venture capital, financial services, or fintech policy, you’ll gain first-hand perspectives on how Europe’s financial ecosystem evolves amid regulatory change and technological disruption. We feature leading fintech CEOs, VC partners, bank executives, and regulators who discuss what it takes to scale responsibly while innovating within Europe’s financial frameworks.
The podcast unpacks key themes including:
• Fintech funding trends and VC activity across Germany and Europe
• Open banking and payment innovation (API economy)
• Digital assets, tokenization, and MiCA regulation
• AI in finance — risk management and credit analytics
• Sustainable finance and green investments
• RegTech, compliance automation, and cybersecurity
Our mission is to connect financial technology with entrepreneurship, bridging startup agility and institutional expertise. Each conversation provides context on how venture capital, policy, and innovation intersect to shape the continent’s fintech landscape.
FinTech Germany is part of the Startuprad.io™ Network, which includes Blockchain Germany, Deep Tech Germany, Security Startups Germany, and German Startup News. Collectively, the network reaches over one million annual streams and ranks among the global top 0.5 % of podcasts, trusted by founders, VCs, and corporate leaders across Europe and beyond.
🔹 Topics we explore: fintech startups, digital banking, venture capital, payment innovation, embedded finance, regulation, green finance, DeFi, and Europe’s financial ecosystem.
🔍 Explore more from the Startuprad.io Network:
• Blockchain Germany Podcast
• Deep Tech Germany Podcast
• European Startup Pulse
• Security Startups Germany
• Female Entrepreneurship Podcast
💌 Subscribe for insider updates: https://startupradio.substack.com/
🌐 Discover all links & platforms: https://linktr.ee/startupradio
📰 Read our blog & show notes: https://www.startuprad.io/blog/
Why Emotional Branding Is the Startup Superpower You’re Ignoring | Jakob Trpin
FinTech Germany – Innovation, Banking & Venture Capital by Startuprad.io™
29 minutes 30 seconds
4 months ago
Why Emotional Branding Is the Startup Superpower You’re Ignoring | Jakob Trpin
Your startup isn’t failing because of your tech or funding—it’s because people don’t feel your brand.
In this episode, Jakob Trpin, founder of Yesyesandtwo, breaks down why emotional branding is the hidden growth engine for startups. Discover how subconscious branding cues, human-to-human marketing (H2H), and internal culture alignment create trust and drive investor confidence.
What You'll Learn:
How to connect emotionally with customers to outlast competitors
Why most startups fail at branding (and how to avoid the same trap)
Insights into human-to-human (H2H) branding beyond B2B and B2C
The critical role of internal branding in startup success
Investor perspectives: Why trust often comes before metrics
Strategies for scaling authenticity as your startup grows
Guest Spotlight:
Jakob Trpin, Founder of Yesyesandtwo, is a branding expert with 18+ years of experience shaping global brands like Audi, Red Bull, Marvel, and KTM. Known for turning complex psychology into actionable branding strategies, Jakob helps startups build meaningful connections that stick.
Like what you hear? Follow Startuprad.io, subscribe on Spotify and Apple Podcasts, and leave us a ⭐⭐⭐⭐⭐ review! Share this episode with fellow founders, investors, and team members building something extraordinary.Guest Name: Jakob Trpin, Founder at Yesyesandtwo
Blog Post: startuprad.io/post/emotional-branding-for-startups-how-to-win-hearts-not-just-markets
Timestamps:
00:00 – Intro: Why Emotional Branding Beats Loud Marketing 05:12 – The Invisible Language of Brands Explained 17:45 – Common Startup Branding Mistakes 35:20 – Human-to-Human: Moving Beyond B2B/B2C 48:05 – Closing Insights + Emotional Branding Playbook
✉️ Work with us: partnerships@startuprad.io
💬 Feedback: https://forms.gle/Qp53eVuc9P1RMqWj8
💼 Follow Jörn on LinkedIn: linkedin.com/in/joernmenninger
FinTech Germany – Innovation, Banking & Venture Capital by Startuprad.io™
FinTech Germany, powered by Startuprad.io™, is Europe’s definitive podcast on financial innovation and venture capital in the DACH region. Hosted by Joe Menninger, the show reveals how startups, banks, and investors collaborate to reshape finance for a digital, sustainable future.
From Frankfurt to Zurich and Vienna, FinTech Germany examines the pioneers building Europe’s next-generation financial infrastructure — covering everything from open banking, embedded finance, and regtech to digital assets, green finance, and AI-driven compliance. Each episode translates complex financial-tech topics into clear insights for founders, investors, and corporate innovators.
Whether you work in venture capital, financial services, or fintech policy, you’ll gain first-hand perspectives on how Europe’s financial ecosystem evolves amid regulatory change and technological disruption. We feature leading fintech CEOs, VC partners, bank executives, and regulators who discuss what it takes to scale responsibly while innovating within Europe’s financial frameworks.
The podcast unpacks key themes including:
• Fintech funding trends and VC activity across Germany and Europe
• Open banking and payment innovation (API economy)
• Digital assets, tokenization, and MiCA regulation
• AI in finance — risk management and credit analytics
• Sustainable finance and green investments
• RegTech, compliance automation, and cybersecurity
Our mission is to connect financial technology with entrepreneurship, bridging startup agility and institutional expertise. Each conversation provides context on how venture capital, policy, and innovation intersect to shape the continent’s fintech landscape.
FinTech Germany is part of the Startuprad.io™ Network, which includes Blockchain Germany, Deep Tech Germany, Security Startups Germany, and German Startup News. Collectively, the network reaches over one million annual streams and ranks among the global top 0.5 % of podcasts, trusted by founders, VCs, and corporate leaders across Europe and beyond.
🔹 Topics we explore: fintech startups, digital banking, venture capital, payment innovation, embedded finance, regulation, green finance, DeFi, and Europe’s financial ecosystem.
🔍 Explore more from the Startuprad.io Network:
• Blockchain Germany Podcast
• Deep Tech Germany Podcast
• European Startup Pulse
• Security Startups Germany
• Female Entrepreneurship Podcast
💌 Subscribe for insider updates: https://startupradio.substack.com/
🌐 Discover all links & platforms: https://linktr.ee/startupradio
📰 Read our blog & show notes: https://www.startuprad.io/blog/
