What if your money app actually reduced your anxiety instead of triggering it?In this episode, Laura Cornely shares how she walked away from private equity to build Count — a fintech that’s deeply personal, empathy-led, and built for millennial mental clarity. What You'll Learn: How money anxiety is the unspoken epidemic of our generation — and how Count tackles it Why sales psychology is baked into the onboarding of personal finance tools How Laura conducted 100+ user interviews before writing a single line of code What bootstrapping a fintech with your co-founder husband really looks like Why female fintech founders often see pain points that others miss The startup advantage of designing for emotion, not just metrics How Count prioritizes trust, transparency, and mental ease in their UX Why VCs misunderstand tools built for mental health + money Guest Spotlight:Laura Cornely, founder of Count Finance, is a former private equity executive who turned to fintech after realizing the deep emotional disconnect in traditional financial tools. She bootstrapped Count alongside her husband, driven by a mission to solve real user anxiety with radical transparency and calm tech. If you’ve ever opened five apps to see how broke you are — this is the episode for you.Follow Startuprad.io, subscribe on Spotify & Apple Podcasts, and leave a ⭐⭐⭐⭐⭐ review if it helped you think differently.Don’t forget to share this with fellow founders, UX designers, and fintech product leads.Guest Name: Laura Cornely | CEO and co-founder of Count App Blog Post: https://www.startuprad.io/post/from-stress-to-confidence-the-financial-anxiety-app-built-for-real-life Youtube Full Video: https://youtu.be/DQajoeLWeSURelevant Resources:https://www.count-finance.com/https://www.startuprad.io/post/fintech-review-2024-navigating-trends-and-innovations-in-startups Timestamps: 00:00 – Introduction: Money Anxiety Meets Product Design 02:15 – Laura’s Leap from Private Equity to Purpose 06:40 – 100+ User Interviews: Groundwork for Fintech Clarity 10:50 – What Millennials Really Feel About Finances 13:00 – Bootstrapping a Calm Tech Fintech with Your Partner 16:00 – UX Design That Reduces Financial Panic 19:30 – Sales Psychology Meets Emotional Transparency 25:00 – Advice for Founders Building Emotionally Sensitive Tech ✉️ Work with us: partnerships@startuprad.ioSubscribe across platforms: https://linktr.ee/startupradio💬 Feedback: https://forms.gle/Qp53eVuc9P1RMqWj8💼 Follow Jörn on LinkedIn: http://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=joernmenninger Subscribe across platforms: https://linktr.ee/startupradio money anxiety, startups, sales psychology, tech entrepreneurs, german startups, startup scene, fintech innovation, female founder fintech, eco innovation, startup insights, startup growth, startup leadership, financial wellness tools, digital mental health, startup UX design