How can FinOps culture shift cost from a finance problem to an engineering mindset?
In this episode of FinOps in Action, I sat down with Amy Ashby, FinOps and Software Asset Management Lead at Under Armour, who shares her journey from IT data centers to cloud infrastructure and FinOps leadership. Amy unpacks the realities of building a FinOps practice from scratch—and why presenting data alone isn’t enough to inspire change.
Together, we dive into key topics, including:
Amy also shares personal reflections on life in Milwaukee, her love for restoring vintage homes, and performing live music with her band, The Incorruptibles. Whether you’re new to FinOps or deep into SaaS optimization, this episode is filled with practical insights on driving cost-aware engineering cultures.
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