FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Jodi Norris
176 episodes
2 days ago
Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love. Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with human...
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Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love. Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with human...
#170 - Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red Hat
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
26 minutes
3 months ago
#170 - Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red Hat
In an age of uncertainty, deepfakes and false promises, referrals stand out as a key marketing channel for B2B brands. Partner marketing is an effective strategy to grow new business and gain trust with your audience. James Stacey is the Principle Programme Marketing Manager at Red Hat, where he leads their partner marketing strategy as well as their AI and partnerships development. James takes us through the benefits of partner marketing, how it all works, the different kinds of partne...
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love. Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with human...
