FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Jodi Norris
176 episodes
18 hours ago
Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love. Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with human...
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Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love. Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with human...
#169 - The Marketing Priorities of a Global Enterprise in 2025, with Rebecca Stone, SVP, Revenue Marketing at Cisco
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
28 minutes
4 months ago
#169 - The Marketing Priorities of a Global Enterprise in 2025, with Rebecca Stone, SVP, Revenue Marketing at Cisco
Get an inside scoop into the marketing priorities of global enterprise, Cisco. Their fearless leader, Rebecca Stone, comes on the podcast to discuss her approach to data, and their ambitious project to integrate all internal data sources into a unified platform for every team. We also discuss Rebecca’s unique approach to team structure, where a unique matrix ensures a high level of productivity all of the time. The FINITE Podcast is sponsored by Clarity, a full-service digital ma...
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love. Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with human...
