FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Jodi Norris
175 episodes
1 day ago
Steffen Hedebrandt, CMO and Co-Founder at Dreamdata, joins FINITE to share a contrarian growth playbook for B2B scale-ups. We get into why “unserious” content (think memes and screenshots) drives serious pipeline, how to engineer organic LinkedIn that converts. Steffen breaks down connecting brand awareness to revenue with real signal, not vanity metrics - plus the experiments, frameworks, and attribution hygiene his team lives by. Finally, Steffen shares his enlightening take on what i...
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Steffen Hedebrandt, CMO and Co-Founder at Dreamdata, joins FINITE to share a contrarian growth playbook for B2B scale-ups. We get into why “unserious” content (think memes and screenshots) drives serious pipeline, how to engineer organic LinkedIn that converts. Steffen breaks down connecting brand awareness to revenue with real signal, not vanity metrics - plus the experiments, frameworks, and attribution hygiene his team lives by. Finally, Steffen shares his enlightening take on what i...
#165 - Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
29 minutes
8 months ago
#165 - Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable
In this episode, we dive into the remarkable journey of Miruna Dragomir, the pioneering marketing force at Planable. From being the first marketing hire to steering the company through three significant growth stages—and a fourth in progress—Miruna's story is one of resilience and transformation. Miruna candidly shares the challenges she faced at each stage of growth, the innovative strategies she employed to overcome them, and how these experiences reshaped her approach to marketing. Whethe...
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Steffen Hedebrandt, CMO and Co-Founder at Dreamdata, joins FINITE to share a contrarian growth playbook for B2B scale-ups. We get into why “unserious” content (think memes and screenshots) drives serious pipeline, how to engineer organic LinkedIn that converts. Steffen breaks down connecting brand awareness to revenue with real signal, not vanity metrics - plus the experiments, frameworks, and attribution hygiene his team lives by. Finally, Steffen shares his enlightening take on what i...