This week’s guest is Sophie Coote - Co-founder and Creative Director of SIR, the cult fashion brand she launched in her twenties alongside her friend and business partner, Nikki Campbell.

In this episode, Sophie shares candid reflections on the realities of building a business in the fast-paced world of fashion. She speaks openly about burnout, the shifts she’s made to protect her creativity and wellbeing and the kind of freedom she believes is essential for true leadership - even when it challenges traditional expectations.

We also talk about the role of kindness in leadership, why she sees it as one of the greatest strengths a founder can bring to the table, and how she’s evolving her relationship with ambition as both a business leader and a creative.

It’s an inspiring conversation about resilience, self-discovery and building a career that feels true to you.

And for a good dose of style inspiration (and your spring wardrobe), check out the beautiful https://sirthelabel.com/ and instagram @sir__

You can follow FINE FORM @thisisfineform and Rebecca Jarvie-Gibbs at @rebeccajarviegibbs

 www.thisisfineform.com 

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