This week’s guest is Zara Wong - brand consultant and writer behind the brilliant Substack, Screenshot This.

In this conversation, Zara shares her journey from growing up in Papua New Guinea to building a career across some of the world’s most influential media brands. She reflects on the ambition that’s driven her from day one, the work ethic instilled by her parents and how she’s navigated each chapter with curiosity, discipline and commercial smarts.

I could have spoken with Zara for hours. Her insights are sharp, thoughtful and deeply generous. We talk about building a personal brand with integrity, the power of mentorship and why good ideas aren’t enough unless you back them with action.

Zara reminds us that the language we use matters - and how shifting from workaholic to work-centric reframed not just how she talks about work, but how she lives with it.

You can find more of her brilliant writing on her Substack, Screenshot This https://screenshotthis.substack.com/ or follow her on instagram at @zara_wong

You can follow FINE FORM @thisisfineform and Rebecca Jarvie-Gibbs at @rebeccajarviegibbs

www.thisisfineform.com

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