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Finding Market Fit: Marketing Leaders in Tech
Patrick Moran
31 episodes
1 month ago
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Marketing
Technology,
Business
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Marketing
Technology,
Business
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Marketing leadership recruiting for candidates and employers from a veteran recruiter | Arthur Ly (Charles Vernon, Revel-One, Amazon)
Finding Market Fit: Marketing Leaders in Tech
26 minutes
2 years ago
Marketing leadership recruiting for candidates and employers from a veteran recruiter | Arthur Ly (Charles Vernon, Revel-One, Amazon)
Arthur has nearly 20 years of recruiting experience in the tech industry focused on marketing executive search. He’s a partner at Charles Vernon, a boutique search firm specializing in marketing leadership roles for high growth tech companies & startups. He's worked with some of the world's leading tech brands like Affirm, Instacart, Yelp & Thumbtack, and top VCs like Sequoia and Greylock.   We talk about:  What candidates should consider when looking into a leadership role  The key things employers are looking for in vetting candidates  Effective ways to work with a hiring agency The matching process between high quality candidates and promising start-ups  ---- Where to find Arthur Arthur's LinkedIn Profile Charles Vernon Recruiting Agency --- Where to find Patrick Patrick's LinkedIn Profile --- (2:31) The current macro environment for recruiting (as of April, 2023)  (3:09) Differences between this environment and past cycles  (4:16) Types of CMOs and leaders companies are looking for today  (4:41) Growth and Product Marketing leaders are usually most in demand  (5:37) What candidates should consider when looking into companies  (7:23) What candidates get wrong and get tripped up during the interview process  (8:41) Being enthusiastic throughout the process  (9:20) Companies are looking for drivers, not those who were just in it for the ride (11:00) If you're good, we will get in touch with you  (12:00) This is all about relationships and back channels happen all the time  (13:03) Do your homework for comp (14:19) How to best work with a recruiting agency  (15:07) What CEOs and hiring leaders need to spend time up front to align on a great process (16:41) Differences between those leaders who worked out and those who didn't  (18:07) Hiring specialist marketing firms  (19:23) Going with a firm for the hiring process in kicking off a search and closing the search, not just to fill a role  (20:14) It comes down to the individual search partner regardless of firm size  (22:17) Helping companies punch above their weight to access great talent  (23:39) Representing the highest quality companies  (24:30) Why senior leadership listings are private               
Finding Market Fit: Marketing Leaders in Tech