Ido is the co-founder & CEO of Voyantis, an LTV prediction platform powered by AI. Ido is  an entrepreneur with over 15 years of expertise in building growth and marketing teams. Before Voyantis, Ido co-founded Tvinci,  a platform that allows media companies to create personalized, social TV experiences, which was later acquired by Kaltura. We talk about:  Defining LTV for specific companies and the right ways to use payback periods  Bidding for audiences relative to their LTV  Using predictive LTV models  How to operationalize these models in-house or with a partner --- We reference:  Predictive LTV Value Based Bidding In-House Balancing Growth and Profitability Facebook Predictive LTV White Paper --- Where to find Ido Ido@voyantis.ai Ido's LinkedIn Profile --- Where to find Patrick  Patrick's LinkedIn Profile --- (3:12) Defining LTV and what you want to achieve  (7:11) Using the right payback periods  (10:52) The right balance between payback period and profitability  (14:28) Focusing on high value customers (16:42) Value based bidding capabilities and being more discriminate with various LTV cohorts  (19:10) What is predictive LTV and how to use it to optimize for campaigns  (25:24) How the model works within new privacy structures (26:47) In-house or using a vendor for these capabilities  (32:24) Expanding value based bidding to other ad platforms (35:50) Operational costs of maintaining the model  (39:37) Measuring marketing profitability (44:21) Where to find Ido!