Piotr is the co-founder of Nafas, Indonesia's largest integrated air quality platform. Before Nafas, Piotr was the CMO of Gojek, Indonesia's first super-app which combines payment, transportation, logistics, food delivery and multiple other services under one roof. At Gojek, Piotr was responsible for building the brand into one of the most loved & well-known in Indonesia through marketing, performance and brand campaigns.   We discuss:  The development of super apps in Southeast Asia  Gojek vs Grab and the David and Goliath story  Leaning into the Indonesian culture to drive brand affinity  The elements that worked in competing with an incumbent or a larger competitor   --- Where to find Piotr Piotr's LinkedIn Profile Piotr's Twitter Profile --- Fast Company Article on Gojek and Grab --- Where to find Patrick Patrick's LinkedIn Profile --- (2:22) Understanding the context of Jakarta and the genesis of Gojek   (13:02) The offerings of Gojek and Grab in the market  (15:55) Grab's larger initial valuation (10X of Gojek) and what drove it   (17:23) Gojek leaning into Indonesia culture to compete (19:44) Competition heating up and figuring out how to scale faster   (22:41) Amplifying the Gojek community and the capabilities it allows  (27:47) Impacting product-market fit and amplifying the brand   (30:12) Focusing on the Indonesian market and building habitual behavior    (34:20) Understanding the metrics and measuring effectiveness  (36:39) How to approach market expansion and appreciating cultural nuance (40:45) Where to find Piotr!