Erica is the founder of The Connective Good, a boutique retained executive recruiting practice that she started 12 years ago. She focuses on placing CMOs and VPs of Marketing in high-growth SAAS companies. She’s spent time at Forrester Research, where she ran peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies.  We go through:  What early to late stage B2B SAAS companies are looking for in CMOs in 2023  Finding your product-market fit as a candidate  The differences between CMOs who scale and those who don't  Advice for candidates looking for their first CMO roles in B2B SAAS --- Where to find Erica:  Erica's LinkedIn Profile The Connective Good Blog The Get Podcast --- We reference:  The DNA of CMOs who can scale How the best CMOs scale in B2B SAAS Building a win-win relationship with your board How to find your product-market fit in the market How to inject discomfort in your scale journey --- Where to find Patrick:  Patrick's LinkedIn Profile --- (2:43) What the current market is looking for with CMOs and VPs (6:04) Leaders should spike in efficiency and immediate impact  (7:22) Contrast between founder-led and professionally-led searches  (9:37) Nuances in partnerships between a CMO and the founder and the CEO  (11:25) Finding your own job-market fit and defining your differentiation  (15:25) Using two distinct areas to communicate fit to a role  (17:34) The two areas that are important in B2B SAAS today (21:06) Advice for candidates looking for their first CMO role (24:00) 360 degree management style as a new CMO (26:56) Differences between CMOs who succeed and those who don't (30:01) The importance of solving real problems  (32:43) Consistent alignment. Collaboration is continuous    (35:00) Dynamic of growth and discomfort    (37:26) Interview questions to determine adaptability for a role  (39:43) Where to find Erica!