If you’ve ever wondered how to build a brand that makes a difference- or how sustainability and innovation can truly coexist- this conversation will change the way you think about design. In this episode of the Finding Arizona Podcast, host Jose Acevedo sits down with Ian Peterman, founder and CEO of the Peterman Design Firm, to talk about how conscious design is reshaping the future of business, innovation, and sustainability. Ian’s approach to design goes far beyond aesthetics- he’s helping companies build meaningful, planet-friendly brands rooted in purpose and impact. Through his firm, podcast, and book Conscious Design, Ian champions sustainable innovation, inclusive thinking, and long-term legacy building for brands that want to do more good in the world.Connect with the Peterman Design Firm:
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