From Safaricom to self-employment, Zaheeda Suleman’s story is one of courage, clarity, and conviction. In this episode of Financially Incorrect, she sits with Barrack to unpack the reality of walking away from a consistent salary to build her own brand. From the silence that followed her resignation to the first 50K gig, the lessons are raw and real. Zaheeda opens up about the friends who showed up when she least expected, the corporate doors that stayed shut, and why she believes the mantra “Build the brand, the business will follow.” She also shares how Solfest became more than an event, it became a statement about Kenyan creativity, community, and resilience. If you’ve ever thought about quitting the comfort to chase your calling, this episode is your blueprint for starting over with purpose, patience, and power.

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