What would make you leave a comfortable, well-paying job to start something no one else believed in? That’s exactly what Jesse Soleil did, trading half his salary and all his certainty to create Akili Kids! Kenya’s first free-to-air TV channel for children. In this episode of Financially Incorrect, he opens up about the doubt, the struggle, and the fire that kept him going when nothing made sense on paper.

We talk about the moment he knew he had to walk away, how his son’s obsession with cartoons sparked a mission, and the quiet sacrifices that came with building something that didn't exist yet. Jesse shares the loneliness of chasing a vision, the pressure of providing for a family while being “broke on purpose,” and how choosing impact over income changed his life.

This isn’t just a story about entrepreneurship but about faith, fatherhood, and the kind of courage it takes to build for the next generation. If you’ve ever felt torn between stability and purpose, this conversation will hit home.

If you are in Kampala, see you on 25th June at Cavendish University. Sign up here: https://shorturl.at/E2KTB

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