In this exclusive interview from Bitcoin Amsterdam 2024, Stefania Barbaglio speaks with Brian Laughlan, a prominent advocate for Ordinals and digital collectibles on Bitcoin. Brian shares his journey of launching on Bitcoin, the growth of the Ordinals ecosystem, and why it represents a significant evolution in the blockchain space. As a pioneer in the Ordinals community, Brian discusses the technical and philosophical shifts that make Bitcoin an exciting space for digital assets, art, and collectibles. He also sheds light on how this innovation is bringing developers and communities back to Bitcoin while addressing challenges like scalability, costs, and adoption barriers.