👤 Shoppable video is the future of e-commerce — and in this episode, Eitan Koter, co-CEO of Vimmi, reveals how brands can turn video content into powerful sales machines across platforms like TikTok, Instagram, YouTube, and Amazon.
Whether you’re a digital course creator, coach, or run a consumer product brand, this conversation will help you unlock the power of video commerce, social commerce, and livestream shopping to meet your audience exactly where they are — and convert them.
Eitan explains how interactive video and AI-driven video analytics are shaping customer behavior, driving higher conversion rates, and building emotional connections through authentic content. You’ll learn why founder-led video beats polished ads, and how the psychology of live shopping creates urgency, trust, and action.
🚀 This episode helps you if you're wondering:
How is shoppable video different from standard YouTube videos or affiliate links?
What tools do I need to start with video commerce and scale across platforms?
How does live shopping build buyer intent and brand loyalty?
Can short-form video work for high-ticket or digital products?
How does AI improve targeting, product syncing, and personalization?
If you're searching for ways to boost engagement, reduce cart abandonment, and make your content actually convert — this is your guide.
⏱️ Timestamps (17:02 runtime)
00:00 - Intro: Meet Eitan Koter & What is Vimmi
01:20 - The Rise of Shoppable Video & E-commerce Trends
03:00 - How Vimmi Works: Turning Video Into Sales
05:00 - Shoppable Video vs Traditional Product Videos
07:10 - Social Commerce & Checkout Integrations
09:00 - Live Shopping: The FOMO Effect
11:00 - Buyer Psychology in Video Commerce
12:30 - What Industries Work Best with Shoppable Video
14:00 - The Role of AI in Video Commerce
15:30 - Content Strategy: Authenticity vs High Production
16:30 - Where to Learn More & Connect with Vimmi
🏷️ Hashtags
#ShoppableVideo #VideoCommerce #LiveShopping #SocialCommerce #EitanKoter #Vimmi #EcommerceMarketing #TikTokShop #DigitalMarketing #OnlineSales #LivestreamShopping #ContentMarketing #AIinEcommerce
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