Financial adviser marketing consultant Philip Calvert interviews TikTok expert Michelle Haslam. Michelle is the founder of BizTok Academy, where she helps financial advisers, IFAs, financial planners and professional service providers to make the most of TikTok.

Whilst many financial advisers might imagine that TikTok is not for them, Michelle presents compelling reasons why ALL advisers should consider using TikTok to complement their existing marketing activities. Prior to becoming the TikTokpreneur, Michelle spent sixteen years in a senior role with a family financial planning firm, including running the Compliance department, so she knows exactly the pros and cons of using TikTok.

Join Philip and Michelle as they discuss how advisers can get started with TikTok, pitfalls to watch out for and how to create valuable content that clients and prospects will love. Meet Michelle on LinkedIn: https://www.linkedin.com/in/michellehaslam Meet Philip on LinkedIn: https://www.linkedin.com/in/philipcalvertspeaker Book Philip to speak at your event: https://www.philipcalvert.com